Our Process: Thoughtful Choices, Lasting Impact
THE FIVE MAIN FACTORS WE CONSIDER:
Working with suppliers who align with our sustainability values
1. Partnering with Trusted Suppliers
We strive to work with reliable suppliers who share our values, and where possible, we encourage them to adopt sustainable and ethical practices. While we can’t guarantee that every product meets these standards, we’re committed to improving this across our supply chain and strengthening partnerships that prioritise both quality and environmental responsibility.
Choosing products that bring value and minimal impact.
2. Selecting Products with Purpose
Every product is chosen based on whether it brings real value, durability, or provides genuine benefits to you and your cat. However, we also carry some items, such as desk decor, that might not necessarily meet these criteria but are still carefully selected for their minimal impact and ability to enhance your space. We avoid products that look good but don’t work in practice, ensuring everything we offer has been thoughtfully considered.
Packaging that can be reused, recycled, or upcycled
3. Sustainable Packaging Solutions
Our flagship items, like the DeskPurrch™, are packaged with eco-friendly materials to reduce waste. We are working to transition all our flagship products to follow this same sustainable path. Our packaging isn’t just designed for delivery—it’s made to be reused, recycled, or upcycled into something fun for your cat. Imagine your cat playing in the box worry-free! Explore more of our creative ideas on how to upcycle packaging for your cat's enjoyment on our Upcycling Ideas Page.
Your feedback shapes how we improve and evolve
4. Listening to Your Feedback
We value your feedback and use it to continually improve our process. Whether it’s about a product or a suggestion for something new, your input directly impacts how we evolve. We keep you updated on these improvements in our Sustainability Blog, where you can read about the latest changes and efforts.
Continuously improving for a greener future
5. Evolving Our Sustainability Practices
We are committed to evolving our sustainability practices. As we transition all our flagship products to follow this path, we’re also looking for new ways to reduce environmental impact in everything we do, from sourcing materials to packaging. Our DeskPurrch™ already lead the way, and we’re excited to apply these same principles to the rest of our flagships to make every product as eco-friendly as possible.